During my trip to Madrid for the C&A Reimagine Design Challenge, the wonderful people at C&A decide to put us up in Hotel Silken Puerta América. They chose this specific hotel because it beautifully complemented the design challenge they launched. The hotel was built according to a idea of complete freedom in creativity. In this way they wanted to break boundaries and reimagine (get it?) what a hotel should look like. In total 19 top architecture and design bureaus from 13 different countries collaborated on this innovative project. Each and every floor is therefore completely different in that the architects were given a blank slate they could go wild on. This means that it is not only the hallways but also the layout of the rooms on each floor that are completely different. Among the architects are Zaha Hadid (a noted Ann Demeulemeester fan as well), Norman Foster, Jean Nouvel and more.
In my opinion the outside of the hotel is not very appealing and it is located on the edge of the city but the inside is absolutely gorgeous. I’ve never stayed in a hotel with such impecable service and clean rooms. Because of the special lay-out of the hotel we even literally were playing tourist in our own hotel, visiting every single floor before we went out to discover the city.
The different floors
My Floor designed by David Chipperfield
All photos by myself
Again a big thank you to C&A for this trip