La Fille d’O for JBC

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La_Fille_Do_For_JBC

When the invite for the collaboration between La Fille d’O, The Royal Ballet of Flanders, Think-Pink and JBC arrived in our mailbox we were quite surprised. Murielle Scherre is known to do things her own way so we were very curious to see what this collaboration would result in.  The Royal Ballet and JBC approached Murielle Scherre simultaneously creating the idea of designing a collection that completely supports the needs of the dancers and aims to inspire women to become more active. Regular exercise reduces the odds of breast cancer significantly and that is why Think-Pink was a fourth and crucial element in this collaboration.

La_Fille_Do_For_JBC

To develop the collection, Murielle Scherre attended a couple of dance training session and really looked and listened carefully to what the ballerinas would need. These dancing sessions are very intensive with the girls constantly changing their outfits by rolling up sleeves of their tops or their pants and that is why the collection is made with high-quality and natural materials such as silk, cotton and linen. In this manner she wanted to create “luxury through comfort, fit and fabric quality”. Consisting out of hoodies, reversible vests, a body, several tees and joggings, this collection is perfected to dance in but can also be worn for yoga, fitness or for slumming around the house.

La_Fille_Do_For_JBC

La_Fille_Do_For_JBC

La_Fille_Do_For_JBC

La_Fille_Do_For_JBC

La_Fille_Do_For_JBC

La_Fille_Do_For_JBC

The collection will be available in JBC stores from tomorrow, the 26th of February. I know what I’ll be wearing at my next training session.

I’m so excited to let you know that I’ve started a new blog. You can find me on Rooftop Antics. See you there!

All Photos “”La Fille d’O for JBC” via MediaMania

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Comments

7
  1. die vest is super mooi

    Written by Absolutelymrsk on 26 February 2013


  2. @AbsolutelyMrsk Ja! Die neem ik zeker mee. En de hoodie <3

    Written by Marijs on 26 February 2013


  3. De hoodie is mine! :)

    Written by Anne_BaronessO on 26 February 2013


  4. Oh ik wil dat jasje uit de eerste foto! Die print <3!

    Written by Eline - collars and cupcakes on 27 February 2013


  5. Eens wat kleur aan mijn zwarte ballet-outfits toevoegen :) .
    Iemand al ervaring met de kwaliteit? Want niet zo’n schitterende ervaringen met JBC na 2x wassen…

    Written by Delfien - Operation DIY on 28 February 2013


  6. @Delfien, ik ben een paar stuks gaan kopen dinsdag en ze voelen echt enorm goed aan qua kwaliteit. Ik heb er vertrouwen in dat Murielle Scherre daar aandacht aan besteed heeft. Het zijn trouwens ook allemaal natuurlijke materialen die gebruikt zijn. Zijde, katoen,…

    Written by Marijs on 28 February 2013


  7. Allright, let’s hope so. Dries Van Noten x JBC voor de Olympische Spelen was nl. niet zo’n schitterend resultaat na paar wasbeurten.. Thanks, Marijs!

    Written by Delfien - Operation DIY on 28 February 2013


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