C&A Reimagine Design Challenge



Reimagining, reinventing and getting back to greatness, that is why I flew to Madrid last week. C&A invited us to be on the forefront of the design challenge they had embarked upon with 8 young and creative designers. The objective? Arming these designers with 200 plastic cups, forks, spoon and knives and giving them complete creative freedom to develop a window display. Up until now we have just gotten some teasers since the windows will only be revealed on the 24th of January. The design of Belgian participant Tom van der Borght will be revealed in the C&A store on the Meir. I will definitely keep you up to date!


In the Matadero we got the chance to meet all the designers participating and discover their previous work. I’m personally very curious to see the result of designers Miriam Lehle and Georgina Santiago who were both very charming and had incredibly beautiful collections. Later that day we went to Museo Reina Sofia and got the opportunity to see some works by Picasso, Dali and Miro. Here are a few memorable shots of that day, more coming later. Especially our amazing hotel Hotel Silken Puerta América Madrid and the area we visited in Madrid, Chueca, deserve posts completely to themselves.


The ingenious designs of Pauline van Dongen in which she incorporates magnetic poles (which is shown in the picture).

Brand and Marketing Director Eva Ziegler with which we had a very inspiring talk. This is a women with an incredible career and one of which I’m sure we can learn a lot.

miriam_Lehle_C&A_design_challenge Georgina_Santiago_C&A_design_challenge

Designers Miriam Lehle and Georgina Santiago

Bloggers Afrodite, Ferhan and Billur

Designer Halina Mrozek

Lunch by Sergi Arola


Off to the Museum of National Arts Reina Sofia


A beautiful Miro sculpture in the courtyard of the Reina Sofia

Blogger Ana and her pretty tattoos

I’m so excited to let you know that I’ve started a new blog. You can find me on Rooftop Antics. See you there!

All photos by myself

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  1. Thank you Marijs! :) I’ll folow your blog too! xx

    Written by Georgina Santiago on 24 January 2013

  2. [...] my trip to Madrid for the C&A Reimagine Design Challenge, the wonderful people at C&A decide to put us up in Hotel Silken Puerta América. They chose [...]

    Written by Madrid – Hotel Silken Puerta America – Ella & Louise on 11 February 2013

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