Before we were approached by ZEB, we didn’t know all that much about it. We’d hear about it on the news when they had yet again broken the rules with their “zolden”, starting the sales period mid june or mid december. I had never set foot in one of their 33 (!) shops in Flandres.
But when we got the chance to do this styling night, we discovered that ZEB has quite some things we like in store. Classic jeanswear like Diesel and Lee, yes, but also brands like Mango, Vero Moda and Noë. And when we actually discovered the shop on the night of the styling, we were like kids in a candystore.
What mostly hit us that night was the atmosphere. I think I can honestly say that this was one of the nicest events we’ve been to since we started Ella & Louise. There was no pressure and we really got to do our own thing with our winner Charlotte. No fuss, just clean fun! She wanted to go out of her comfort zone, something we obviously loved to hear. And so, we dressed her up in a polkadot jumpsuit that fit her like a glove. And we created a second look with a beautiful coral color pop and statement pants.
We also got to talk to the big bosses of ZEB, which turned out to be really interesting for entrepreneurial young people such as ourselves. Hearing founder Luc Van Mol talking about the starting his first shop back in 1993 was really inspiring to me. It’s a breath of fresh air to hear someone speak about business with optimism, and I think the whole ZEB team did a hell of a job passing that positive vibe on.
P.S.: If you can’t make it to one of their stores, ZEB now sells online. (On a website that was coded by Maarten, the same nice young man who made Ella & Louise and Lily and the Lady )