If you live in Belgium, you may have heard something about Essentiel‘s new Flash Collection. Or noticed it in your local flagshipstore, because it is kind of hard to miss. The vibrant colours combined with stripes and crisp whites make a striking combination, that puts us in an instant summer mood. Or make us want to jump on the nearest boat and go all bananas with the sailor references.

We had a look in both Leuven and Brussels when the collection launched. Because we can’t deny our Leuven roots, and we couldn’t miss the cointreaupolitans in Brussels. Although Essentiel uses more or less the same concept for every shop, the Brussels store continues to be one of my  favorite stores in the country. It might have something to do with the fact that I went there when it had just opened in 2007 during my first internship and was completely struck by the design, the combination of patterns and the perfect integration of non-essentiel products like candles and books. To me, that was the moment Essentiel became the allround brand it is today. Enjoy the pictures of the event, and the beautiful store of course…


And some pictures from Brussels…

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  1. Vind het superjammer dat ik er niet bij kon zijn! Vind de foto’s & collectie echt superleuk! xx

    Written by Cindy on 18 April 2011

  2. De winkel in BXL is idd super, loved it!

    Written by Kim on 18 April 2011

  3. Hahaha :) Mijn mama, mijn zus en ik staan op een foto die je getrokken hebt in Leuven. Weliswaar onherkenbaar. Op de laatste foto van Leuven sta ik met de roze blazer met mijn rug naar je toe en mijn mama en zus hun haar herken ik =)



    Written by Eveline on 20 April 2011

  4. Wat een leuke nagellakkleurtjes! Ik ben helemaal zot van de gele!

    Written by Geeraers marjolein on 30 May 2011

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